News — Red Sox

This all started with a pretty simple t-shirt. Our Fight Club franchise of tees (going back to 2008, still bummed that we didn't start in '04 with V-Tek) has always championed athletes who are willing to throw down for their team. In 2021, we realized we should honor someone who is taking on a very different kind of fight, the one and only Jerry Remy. After Alex Cora wore the tee during his interview on NESN during the Jimmy Fund telethon, we decided to add it to the store and try and make as big of a donation as possible. As a multi-year sponsor in the past of the Jimmy Fund, we love and respect the work that they do. We had the honor of working alongside of them to build awareness for their efforts and got to sit down with several of their patients during our time there.

The shirt resonated with people after Alex wore it, and then it started popping up more - Chris Sale was in it during several post-game pressers, a few other players had it on the field during batting practice. It got people talking about the much-missed personality and allowed us to make a very significant donation of $30,000 to the Jimmy Fund.

Our biggest donation ever to them, in fact! And the 2nd largest in our history as a brand. Thank you to everyone who supported our efforts and for making this happen.

The Boston Red Sox took to the field at Fenway Park on Wednesday before their outing with Cleveland decked out in Sully's Brand t-shirts, to remind St. Louis to DON'T POKE THE BEAR. Notably worn by Nathan Eovaldi and Brock Holt, with Rick Porcello making an appearance in our "WRECKING KRUG" tee courtesy of the Red Sox Twitter and Instagram accounts.

Another title in the books! And another rolling rally on the streets of Boston!  Photo courtesy of the Worcester Telegram, taken by Ashley Green!

Our super soft, poly blend Believe In Boston tee got some love on the cover of today's Boston Herald newspaper...

Last night we got to celebrate all of the hard work that the Rally For the Jimmy Fund team has exerted for this 2017 season.  And we're proud to announce that they've collectively raised just shy of $600,000 so far this season!  Like the event last year, highlights included a Q&A with Red Sox announcer Joe Castiglione.  To find out more about the good work that the Rally For the Jimmy Fund team does to raise funds for cancer research and treatment, visit their site HERE!