News — Believe in Boston

20 years ago today, the NY Post ran a story about the Red Sox / Yankees rivalry that included a photo of Sully's founder Chris Wrenn selling “Yankee Hater” tees on the sidewalk outside of Fenway Park. Boston hadn’t won a World Series in 86 years and Sox fans were bitter, especially on the heels of Aaron Boone’s game-ending walk off during the 2003 ALCS. What you can’t see in this NY Post pic is the first Sully’s #BelieveInBoston tee, which debuted a few weeks before. Two decades later, Chris is still at it and in true Sully’s style our latest tee was available on the sidewalk on Opening Day courtesy of @TheFenway, as part of our ongoing Believe In Boston 20th anniversary collabs. One of many we’ll be unveiling this year, so keep the faith and always BELIEVE IN BOSTON!

Sully's is honored to be included in Ben's journey from world-class actor and director to unlikely pop star. We believe, Ben! Watch Part 1 of Dunkin's new commercial with Ben Affleck HERE and grab Benti's Believe In Boston shirt HERE! Looking forward to Part 2!

Sully's would like to offer a sincere thank you to the crew from Dunkin' that came out this past Saturday to help us launch our "Believe In Boston" collab with the iconic coffee and donut brand! We had specially branded boxes of donuts that were given away free to anyone who picked something up, and Dunkin' gave out a TON of great prizes via their prize wheel, including ten pairs of Red Sox / Yankees tickets for what became the double-header yesterday...

The Dunkin' x Sully's "Believe In Boston" collaboration is now available! Two iconic New England brands and our most important trademark together in one collection. 

Grab one of our limited edition t-shirts, sweatshirts, enamel pins or vinyl stickers and celebrate two of your favorites! Shop the collection HERE!