News

Guster x Sully's Brand Collab T-Shirts Available Online Through Friday, 5/27!

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Guster and Sully's Brand joined forces to collaborate on two new t-shirts for the band's shows this past weekend at the House of Blues in Boston. They sold out so quickly, that due to to overwhelming demand they are now offering both tees directly from Guster's online store. Missed out? Grab one or both HERE while you still have a chance!

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Matthew Judon x Sully's Brand

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Sully's is proud to announce our collaboration with New England linebacker Matthew Judon! First up, this limited edition signature t-shirt and sweatshirt, grab them HERE

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Sully's Brand Denounces Neo-Nazi Group that Used Our Flag

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It was awesome to see so many people celebrating with Sully's Brand’s trademark tri-color Irish and #BelieveInBoston flags at yesterday’s St. Patrick’s Day parade in South Boston. After missing the past two years it was great to see our flags waving in the procession and in the crowd. It was brought to our attention that a hate group also displayed one of our flags alongside a black neo-nazi “sun cross” flag in their “Keep Boston Irish” protest. Sully’s Brand emphatically denounces this group and their cause. Irish immigrants were not met with compassion and acceptance when they first came here in the 18th century and the notion that we should repeat that prejudiced behavior is ridiculous and disgusting. Thank you to our customers who reached out and said they spoke up against this group when they came across them on Sunday. It is important to stand up against hate and discrimination so today we donated $200 to the Anti-Defamation League, and encourage you to consider making your own donation to an anti-hate group today. Anyone who donates $25 or more (through this Friday, 3/25), forward us your donation confirmation and mailing address to info@sullysbrand.com and we’ll mail you one of our 3’x5’ Irish flags for FREE as a thank you. We can and should always strive to do better.

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The buildout of our new retail store in Beverly, Mass continues!

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If we've been quiet lately, it's because we are still busy working on the buildout of our first permanent Sully's Brand retail store! Located at 282 Rantoul Street in Beverly, Massachusetts, we look forward to welcoming Sully's customers into our little corner of the world of all things Boston and New England-centric with our trademark twist. Check out this progress photo from last week, showing how the retail area looked last summer, vs. last week! It's been a huge project, but we're hoping to open our doors sometime in May.

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We're selling our mobile store / truck! *SOLD*

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***Update: SOLD! Excited to see our truck start it's new life south of Boston!***

After several really fun years using our mobile fashion truck / store, we're ready to pass it along as we get closer to opening our first brick and mortar location at 282 Rantoul Street in Beverly, Massachusetts!

Our truck served us well, but it's easily customizable and ready to help nurture the next generation of fashion entrepreneurs. Interested in taking the next step in mobile retail? Get in touch! Our truck is built out and ready to go. Send us an EMAIL to Chris@SullysBrand.com!

Details: 1998 Chevy P-30 Step Truck with driver's seat & the rest of the truck built out into a mobile showroom complete with wood style vinyl plank flooring, LED track lighting, crown molding & built in cabinets, stock area & bench. 196K miles.

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