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***Update: SOLD! Excited to see our truck start it's new life south of Boston!***

After several really fun years using our mobile fashion truck / store, we're ready to pass it along as we get closer to opening our first brick and mortar location at 282 Rantoul Street in Beverly, Massachusetts!

Our truck served us well, but it's easily customizable and ready to help nurture the next generation of fashion entrepreneurs. Interested in taking the next step in mobile retail? Get in touch! Our truck is built out and ready to go. Send us an EMAIL to Chris@SullysBrand.com!

Details: 1998 Chevy P-30 Step Truck with driver's seat & the rest of the truck built out into a mobile showroom complete with wood style vinyl plank flooring, LED track lighting, crown molding & built in cabinets, stock area & bench. 196K miles.

This all started with a pretty simple t-shirt. Our Fight Club franchise of tees (going back to 2008, still bummed that we didn't start in '04 with V-Tek) has always championed athletes who are willing to throw down for their team. In 2021, we realized we should honor someone who is taking on a very different kind of fight, the one and only Jerry Remy. After Alex Cora wore the tee during his interview on NESN during the Jimmy Fund telethon, we decided to add it to the store and try and make as big of a donation as possible. As a multi-year sponsor in the past of the Jimmy Fund, we love and respect the work that they do. We had the honor of working alongside of them to build awareness for their efforts and got to sit down with several of their patients during our time there.

The shirt resonated with people after Alex wore it, and then it started popping up more - Chris Sale was in it during several post-game pressers, a few other players had it on the field during batting practice. It got people talking about the much-missed personality and allowed us to make a very significant donation of $30,000 to the Jimmy Fund.

Our biggest donation ever to them, in fact! And the 2nd largest in our history as a brand. Thank you to everyone who supported our efforts and for making this happen.

The “Georgia Made This” Coin Hunt returns this year! Search for shiny gold coins embossed with Georgia’s original illustrations, hidden outdoors in Salem throughout the month of October. Clues will be released for each coin on weekends at noon, so make sure to follow us and @PeabodyEssex on Instagram. If you find one, tag us in your stories. Good luck!

Photo of Georgia by Christopher Padgett

Sully's is proud to unveil our limited edition Jonas Never x Joe Kelly mural puzzle! Jonas is a Sully's customer from the old days and a very accomplished mural painter. When he unveiled this painting of Joe on the side of an L.A. area building last fall, we knew it would be the perfect candidate for a puzzle! We had our friend Erica Lauren take a photo of it and three months later the puzzles have finally landed. This 1,000 piece puzzle is challenging, so pick one up while you can and celebrate one of our favorite moments of 2020! Grab one HERE!

One of our highlights last October in Salem was 9 year old Georgia's gold coin hunt. It has returned this year with the help of her friends at the Peabody Essex Museum, with this mask wearing "Witch" on a shiny gold coin. We've scaled things back a little this year and are only hiding coins on Saturdays and Sundays in October, but tune in to Georgia's Instagram page HERE to read the clues and help you on your hunt for gold in Salem! All hiding locations are outdoors, and please wear a mask and socially distance while looking! Can't make it to Salem this year? Check out Georgia's online store and pick up some of her spooky new products, since she won't be out vending this month like she has in past years!