News

We're still working on the renovation of our new storefront at 282 Rantoul Street in Beverly, Massachusetts; but we are now offering in-store pickup for your online orders! Live locally and want to avoid shipping? Place your order via our website,  choose "In-Store Pickup" as the delivery option and we'll have it waiting for you!

We are generally in the new storefront working every week day from 9:30am until 5:30pm. Times are subject to change so feel free to email info@sullysbrand.com before heading over!

Guster and Sully's Brand joined forces to collaborate on two new t-shirts for the band's shows this past weekend at the House of Blues in Boston. They sold out so quickly, that due to to overwhelming demand they are now offering both tees directly from Guster's online store. Missed out? Grab one or both HERE while you still have a chance!

Sully's is proud to announce our collaboration with New England linebacker Matthew Judon! First up, this limited edition signature t-shirt and sweatshirt, grab them HERE! 

It was awesome to see so many people celebrating with Sully's Brand’s trademark tri-color Irish and #BelieveInBoston flags at yesterday’s St. Patrick’s Day parade in South Boston. After missing the past two years it was great to see our flags waving in the procession and in the crowd. It was brought to our attention that a hate group also displayed one of our flags alongside a black neo-nazi “sun cross” flag in their “Keep Boston Irish” protest. Sully’s Brand emphatically denounces this group and their cause. Irish immigrants were not met with compassion and acceptance when they first came here in the 18th century and the notion that we should repeat that prejudiced behavior is ridiculous and disgusting. Thank you to our customers who reached out and said they spoke up against this group when they came across them on Sunday. It is important to stand up against hate and discrimination so today we donated $200 to the Anti-Defamation League, and encourage you to consider making your own donation to an anti-hate group today. Anyone who donates $25 or more (through this Friday, 3/25), forward us your donation confirmation and mailing address to info@sullysbrand.com and we’ll mail you one of our 3’x5’ Irish flags for FREE as a thank you. We can and should always strive to do better.

If we've been quiet lately, it's because we are still busy working on the buildout of our first permanent Sully's Brand retail store! Located at 282 Rantoul Street in Beverly, Massachusetts, we look forward to welcoming Sully's customers into our little corner of the world of all things Boston and New England-centric with our trademark twist. Check out this progress photo from last week, showing how the retail area looked last summer, vs. last week! It's been a huge project, but we're hoping to open our doors sometime in May.