Sully's Brand Denounces Neo-Nazi Group that Used Our Flag

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It was awesome to see so many people celebrating with Sully's Brand’s trademark tri-color Irish and #BelieveInBoston flags at yesterday’s St. Patrick’s Day parade in South Boston. After missing the past two years it was great to see our flags waving in the procession and in the crowd. It was brought to our attention that a hate group also displayed one of our flags alongside a black neo-nazi “sun cross” flag in their “Keep Boston Irish” protest. Sully’s Brand emphatically denounces this group and their cause. Irish immigrants were not met with compassion and acceptance when they first came here in the 18th century and the notion that we should repeat that prejudiced behavior is ridiculous and disgusting. Thank you to our customers who reached out and said they spoke up against this group when they came across them on Sunday. It is important to stand up against hate and discrimination so today we donated $200 to the Anti-Defamation League, and encourage you to consider making your own donation to an anti-hate group today. Anyone who donates $25 or more (through this Friday, 3/25), forward us your donation confirmation and mailing address to and we’ll mail you one of our 3’x5’ Irish flags for FREE as a thank you. We can and should always strive to do better.

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