In our continued journey to build our brand, and increase the level of quality of what a "Fan Brand" could be, we are proud to introduce the first five shirts in our new Sully's "1975 Collection".
We've raised the bar on literally every detail of these shirts. First, we started with the softest, high ring spun cotton athletic fit t-shirt that we could find. We incorporated a new, tagless print in the neck line. We designed color coordinating woven labels, which are sewn along the cuff of the left sleeve. And we've worked on exclusive designs that will only be available in limited quantities as part of the 1975 Collection.
When we started out in the streets around Fenway twelve years ago, we began with the most basic gear possible. Over the years, we've worked to perfect the "Fan Brand" - apparel and gear that spoke what the fans were thinking, usually on a level where the pro-shops were afraid to venture. As we've grown as a company, it has bred competition from upstarts as well as the officially licensed brands that we had become an alternative to. The 1975 Collection is just one of several ways that we are trying to differentiate ourselves from the rest of the pack.
We realize that this level of quality is not something that everyone looks for in their t-shirts. For those that do, however, we believe that we've just released your new favorite tees.
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