It's Just Another #MassholeMonday...

This #MassholeMonday was brought to you by Instagram user @Louis_Capron.  Thanks for posting a great pic of our chrome Masshole auto emblem!  Want one?  You can pick one up HERE

Posted on October 13th 2014

The Puck DROPS TONIGHT, BOSTON! Get a FREE Banner, Just Because...

You've come to the right place to gear up for all things Black & Gold.  And right now, if you spend $35 or more at the Sully's eStore, you can pick out one of the two 36"x36" banners that we are offering - either DON'T POKE THE BEAR or DRINK BEER AND FIGHT.  All you need to do is mention which one you'd like, in the comments when you check out!  We'll hook it up, but only between now and the end of day this Sunday, October 12th, so get to it!

Posted on October 08th 2014

Say Goodbye To Number 2 with Our BUY 2, GET A 3RD TEE FREE Offer!

This deal is always a fan favorite.  Pick out 3 regularly priced ($17.99+) t-shirts and use coupon code NUMBER2 at checkout.  It'll take $17.99 OFF your order and you'll get a regularly priced tee for FREE!  (Note, the full value of the offer is $17.99 so if you get three XXL tees it'll take a maxium of $17.99 off your order).  Also, make sure to check out our SAY GOODBYE TO NUMBER 2 commercial!  Banned from TV but burning it up online.  Remember, it is as irreverent as our t-shirts, and was created in good fun.  It's ok to laugh!

Posted on September 26th 2014

#FlashbackFriday: The Original Street Crew Circa 2000

As the Sully's Crew closes out our 15th season vending t-shirts after Sox games at Fenway Park, we wanted to take this moment to post a photo taken during the fall of 2000, when we first hit the streets.  This photo (and many others) is up on our Instagram page!

Posted on September 26th 2014

Our 'Say Goodbye To Number 2' Commercial Has Been BANNED.

Sully's has been running TV commercial advertising for the past 4 years on New England sports cable programming, but apparently our latest, wishing a heartfelt goodbye to Number 2, was deemed TOO HOT FOR TV.  If you care to see how one Boston institution wishes farewell to a pinstriped rival, click HERE!  It should go without saying though, that this commercial was created all in good fun.  In any event, make sure to make note of the special "BUY 2, GET A THIRD SHIRT FREE" offer at the end, available for a limited time!

Posted on September 23rd 2014


It's official, the new Sully's Brand commercial saying a very irreverent and tongue-in-cheek goodbye to Number 2 is NOW LIVE!  You can click HERE to check it out.  Please help us out and share it with your friends (and anyone that you might know down in the Bronx).  Also, make sure to take note of the special BUY TWO, GET A THIRD TEE FREE offer at the end!  Directed by Ian McFarland from McFarland & Pecci Films!

Posted on September 19th 2014

New Sully's Brand Commercial is in the Can!

Sully's has been busy pushing out a new commercial, and we should have it ready to drop within the next day or so... Just in time to SAY GOODBYE TO NUMBER 2! Details forthcoming...

Posted on September 18th 2014

A Boston Hooligan on the Cover of The Falmouth Enterprise

Sully's customer Ben Sullivan ended up on the July 4th cover of The Falmouth Enterprise newspaper repping his Boston Hooligan tee, and just let us know about it!  We told him if he sent in a copy of the paper we'd hook him up with a free tee of his choice.  Got something cool that you managed to get Sully's in the middle of?  Let us know and if we're feeling generous we'll send you something!

Posted on September 15th 2014

Join the Sully's Crew for the Final Fenway Fieldtrip, on September 9th!

And if you order before September 1st, you can save 25% off the ticket price by using coupon code SUMMAH when you check out.  In fact, get 25% off EVERYTHING right now!  We've added a half dozen new tees in the past couple of weeks, grab one now for cheap!  Join us on the final Fenway Fieldtrip by picking up tickets HERE!

Posted on August 22nd 2014


We just got in a super soft and fashionable white on a dark heather gray IRISH PUB FIGHT CLUB tee, as well as our dark green on an athletic heather gray BOSTON HOOLIGAN tee.  The collgiate style print is perfect for Back To School shoppers!  If you order them before September 1st, get a big 25% OFF when you use coupon code SUMMAH at checkout!

Posted on August 22nd 2014

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